Bulk Edit Conversions

When you're editing multiple campaigns with the Bulk Edit Conversions dialog, you choose the conversion pixels used by your campaigns.

After you select your campaigns and click Bulk Edit, you see the Bulk Edit Conversions General tab, where you configure your conversion tracking. The choices you make apply to all selected conversions. 





Track Conversions

Select On (the default) if you want the campaigns you chose to track conversions.

If you want to remove conversion tracking from all the campaigns, select Off


Specify whether you want to track Clickthrough Conversions, Viewthrough Conversions, or both.

Lookback Window

The maximum number of days that can elapse between a click and a conversion or an impression and a conversion for the conversion to still be counted. Note that if an impression happens after a click, we will still count the conversion as a clickthrough conversion if it is within the lookback window as clicks are a stronger signal.

Value viewthrough conversions at

Some advertisers may have determined that they value viewthrough conversions at a lower value than clickthrough conversions. Setting a value of less than 100% will discount the revenue associated with a viewthrough conversion accordingly. For example, if your conversion has revenue of $10 associated and the viewthrough conversion valuation is 50%, we will count only $5 of revenue.


How do you want multiple conversion events to be handled?

Count one conversion per user: If a conversion pixel is triggered more than once within the chosen amount of time, we will only count one conversion. This balances the chance of accidental repeat fires (for example, if a user refreshes the page) with the possibility of multiple conversion events happening (for example, if a user makes a second purchase in the same day). 

Count first conversion only: We count only the first conversion (of either allowed type).  

Count every conversion: Count all conversions, no matter how recently other conversions were recorded. 

When Deduplication is not set to Count first conversion only, a viewthrough conversion and a clickthrough conversion can be counted for the same event.

Once you've chosen the settings you want, click Next.

The Tracked Conversions tab lists all conversion pixels currently used by any of your selected campaigns, as well as how many campaigns use each of those conversion pixels. 

To add more conversion pixels, click Add Conversions. To remove a conversion pixel from the list, click the X next to it or click Remove All to remove all pixels from the list. 


When you click Save, the conversions you set override any conversions that had been previously set up for the chosen campaigns.


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