When running campaigns, you have the option to pace how quickly a campaign and/or group spends the available budget. There are 2 pacing options on Centro DSP: Group Pacing and Campaign Pacing.
Group Pacing: this setting determines how all the campaigns within a group will spend its budget. All campaigns within the group can either spend evenly or as fast as possible within the specified date range.
When creating a new group, you will have the option to manage group pacing. In order to pace the group evenly, you will need to specific a start and end date for the group. It is important to note that group pacing will always override campaign pacing.
- Start Date: Date when the campaign-group will go live and start spending.
- End Date: Date when the campaign-group will stop spending.
- Budget: Available funds available for all campaigns within the group for the period of time between the Start and End Date. Groups have a minimum budget requirement of $5.00.
- Budget Type: How the budget is going to be distributed (Daily or All-Time).
- Group pacing: How the budget and budget type is going to be spent. If the budget is set to spend as fast as possible, you can set pacing at the campaign level. Keep in mind, not all campaigns within the same campaign group need to have the same pacing format. If the budget is set to spend evenly, you cannot set pacing at the campaign level.
Campaign Pacing: determines how a campaign will spend its budget. The individual campaign can either spend evenly or as fast as possible, on a daily or all time basis. Campaigns have a minimum budget requirement of $2.00.
- Off: The budget is going to be spent as fast as possible. This is the default option. If this is left unchanged, the campaign will try to spend all it's available funds as fast as possible. In other words, it will try to buy all available matching impression in the fastest way.
- On: The budget is going to be evenly distributed through the day. If you set the pacing to On, the platform will try to distribute the available funds of a campaign evenly through the day. In other words, it will try to buy the same amount of available matching impressions through the entire day.
Although you cannot turn both group and campaign pacing on simultaneously, you can turn either one off or on at any time. It is important to note that if you change the campaign's pacing mid flight, the pacing system will adjust according to the new selection. That is, it will either start spending evenly through the day, or try to spend as fast as possible from that point on.
Note: Day parting supports even delivery only in Toronto time. If you select the option to 'Use Local Time', pacing will not be available and will be grayed out.
Group & Campaign Pacing Combination:
- If group pacing is set to "Spend budget as fast as possible", pacing at the campaign level will be available.
If group pacing is set to "Spend budget evenly", pacing at the campaign level will be grayed out (i.e. not available).
If campaign pacing is ON and you choose to switch group pacing to "Spend budget evenly", pacing at the campaign level will be overridden by that of the group. The pacing option at the campaign level will become grayed out.
If group pacing is set to "Spend budget as fast as possible" and campaign pacing is OFF, and you choose to switch group pacing to "Spend budget evenly", campaign pacing will remain OFF. If you want the campaign(s) to pace, you will have the option to turn campaign pacing ON within each individual campaign.