SiteScout DSP accepts almost any ad format that is accepted by our exchange partners. Precise specifications vary from exchange to exchange. To ensure your ads are accepted on all inventory sources, please follow the IAB US Display Guidelines and Mobile Guidelines.
The following specifications are particularly important for the widest acceptance of ads.
Display (Banner) Ads
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Image dimensions (Desktop): |
728x90*, 300x250*, 160x600* (standard sizes) |
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Image dimensions (Mobile): |
320x50*, 300x50* (smartphone banner, most common) |
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File size (kb): |
200kb max. bulk upload in ZIP files up to 10mb |
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File type: |
JPG, GIF, PNG |
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Animation length: |
No more than 15 seconds and/or 3 loops |
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Max version (Flash): |
10 suggested for maximum compatibility |
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Max frame rate (Flash): |
24 fps |
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Border: |
Creative must be clearly separated from the site content, either by a clear border or a non-white background color. |
*Recommended Ad Sizes
Other Supported Ad Sizes
(availability may vary, please consult Inventory tab)
120x20, 168x28, 180x150, 216x36, 234x60, 250x360, 300x50, 300x170, 300x340, 300x1050, 320x240, 320x320, 336x280, 386x300, 400x300, 468x60, 480x360, 480x800, 631x385, 640x480, 700x450, 750x200, 970x90, 970x250, 980x120, 980x150, 990x200
Video Ads
| Video dimensions: | Minimum height of 144px |
| Aspect ratio: | 16:9 or 4:3 |
| Max file upload size: | 100mb |
For SiteScout-hosted ads, SiteScout will automatically transcode the video into all necessary formats.
For more information, please refer to : http://www.iab.net/displayguidelines under 'Universal Ad Package' for guidelines.