Bulk Edit Day Parting

When you're editing multiple campaigns with the Bulk Edit Day Parting dialog, you choose which hours and days the campaigns can bid on impressions. 


When you click Save, the day parting rules you set override any rules that had been previously set in the chosen campaigns.

Overnight Rules

If you want the campaigns to run past midnight, set two rules, one that covers the hours before midnight and one that covers the hours after midnight. For example, to run a campaign from 11 PM to 4 AM every night, you set these two rules:


Local Times

If you select Use local times, dayparting takes place in the users' time zones. Otherwise, the hours represent the Eastern time zone, and daylight saving time is observed. 

For example, if you are running a nationally (US) targeted breakfast campaign that is only supposed to run from 6:00 am to 9:00 am, then Use Local Times ensures that the ads are seen from 6:00 am to 8:59am wherever the users are, as opposed to Eastern time. Reporting will show that there was spend from 06:00 through 11:59, which is correct since reporting is in Eastern time. (6:00 to 8:59 PT is 9:00 to 11:59 ET)

Campaigns that use local times cannot also use campaign-level pacing

Disabling Day Parting

If you want the campaigns to run throughout the day, select All day in the Day Parting dropdown. 

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