Brand Domains and Categories

When you create a new ad, you must provide the brand domain and brand categories for the ad:

  • Brand Domain: The primary domain that represents the brand. Brand domains do not include the protocol (such as http://) or prefixes like "www"

    Examples: 

    • nike.com
    • bell.ca
  • Brand Categories: The type of product or service that the ad is advertising, such as Real Estate or Video & Computer Games. You can choose up to seven (7) categories for each ad.

  • Please note that is extremely important to declare both brand domain and categories correctly. Categories under "Restricted Content", such as Alcohol or Gambling are especially important. This information is used to respect publishers' and exchanges' ad quality rules.  

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Default Brand Domains and Categories

When you create a brand, you have the option to define the domain and categories that will be assigned by default to all ads in that brand.

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