Getting Started

• The Basics Of SiteScout RTB
• Cost of Using SiteScout RTB
• Publisher Information
• Request A Demo

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Account

• Resetting My Password
• Email Address Changes
• Requesting A Refund
• Deleting My Account

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Billing

• Funding My Account
• Credit Card Declines
• Invoices

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Inventory

• Integrated Exchanges
• Available Inventory
• Video Inventory
• Sites And Domains

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Campaign Setup

• Copying Groups
• Brand Hierarchy
• Campaign Import Tool
• Campaign Types
• Campaign Pacing
• Create A Campaign

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Conversion Tracking

• Basics of Conversion Tracking
• Conversion Tracking Methodology
• Setting up Conversion Tracking
• Testing Conversion Pixels
• Postback Conversion Tracking

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Platform Integrations: Audience and Contextual

• Audience Targeting
• Contextual Targeting
• Cost Of Third Party Data

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Retargeting

• Basics Of Retatgeting
• Creating An Audience List
• Setting Up A Retargeting Campaign
• Turn A Conversion List Into An Audience List

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Facebook Campaigns

• Facebook Campaigns Through SiteScout RTB
• Facebook Campaign Best Practices
• Facebook Approval Times
• Facebook Exchange (FBX) Guidelines

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Mobile Targeting

• Mobile Web Optimized vs. Mobile Web Non-Optimized
• Mobile App Retargeting
• Using Whitelists/Blacklists
• Targeting/Excluding Wi-Fi

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My Ads

• Uploading Ads
• Linking Ads To A Campaign
• Editing Ads
• Unlinking Ads From A Campaign

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Ad Quality

• Ad Specifications
• Landing Page Expectations
• Prohibited & Sensitive Content Types
• Ad Quality Review Status
• Subscription Service/SMS Campaigns

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Campaign Troubleshooting

• Campaign Not Running
• Campaign Running Outside Geo
• Campaign Overspend

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Campaign Optimization

• Basic Auto Optimization
• Archiving Campaigns/Sites/Ads
• Winning More Impressions

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Reporting

• Campaign Stats
• Reporting Discrepancies
• Site ID vs. Domain List

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