Getting Started

• The Basics Of SiteScout RTB
• Cost of Using SiteScout RTB
• Publisher Information

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Account

• Manage Users
• Resetting My Password
• Email Address Changes
• Requesting A Refund
• Deleting My Account

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Billing

• Funding My Account
• Credit Card Declines
• Invoices

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Inventory

• Integrated Exchanges
• Available Inventory
• Video Inventory
• Sites And Domains

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Campaign Setup

• Brand Hierarchy
• Campaign Types
• Campaign Pacing
• Geo Targeting
• Running On All Exchanges (RON)
• Tracking Macros

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Conversion Tracking

• Basics of Conversion Tracking
• Conversion Tracking Methodology
• Setting up Conversion Tracking
• Testing Conversion Pixels
• Postback Conversion Tracking

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Platform Integrations: Audience and Contextual

• Audience Targeting
• Contextual Targeting
• Cost Of Third Party Data

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Retargeting

• Basics Of Retargeting
• Creating An Audience List
• Setting Up A Retargeting Campaign
• Turn A Conversion List Into An Audience List

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Mobile Targeting

• Mobile Web Optimized vs. Mobile Web Non-Optimized
• Mobile App Retargeting
• Using Whitelists/Blacklists
• Targeting/Excluding Wi-Fi

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My Ads

• Companion Ads
• Brand Domains and Categories
• Uploading Ads
• Linking Ads To A Campaign
• Editing Ads
• Unlinking Ads From A Campaign

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Ad Quality

• Ad Quality Review: Explanations
• Ad Specifications
• Landing Page Expectations
• Prohibited & Sensitive Content Types
• Ad Quality Review Status
• Subscription Service/SMS Campaigns

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Campaign Troubleshooting

• Campaign Not Running
• Campaign Running Outside Geo
• Campaign Overspend

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Campaign Optimization

• Optimization Overview
• Basic Auto Optimization
• Advanced Optimization Settings
• Domain Statistics
• Domain and App Rules
• Archiving Campaigns/Domains/Ads

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Reporting

• Campaign Stats
• Reporting Discrepancies
• Site ID vs. Domain List
• Stats Delay: 6/20/2017

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