Using Allowlists and Blocklists

To target mobile apps, you can add App Bundles or App IDs to a domain list. You can either target using a allowlist or exclude using a blocklist. For Google/Android inventory these are created using the App Bundle Name. For Apple/iOS inventory these are created using the App ID.

Scenario 1: Using App Bundles/App IDs as an Optimization Technique

When viewing the reports from your campaigns, you will see stats regarding specific app bundles in the Site reports. To get the App Bundle Name and/or App ID click the "more" button next to the Site Name.

Keep in mind, reporting and targeting is based on Bundle Names and App IDs, not App Names. An App Bundle is the unique identifier for an app. App Bundles for Android are alphanumeric (i.e. com.thechive). App IDs are numberic for iOS (i.e. 418987775).

You can then use the data from the Site reports to determine which App Bundles are working best for your campaign. This is valuable if you are looking to create a allowlist of desired apps, or create a blocklist of apps you want to exclude specific apps from your campaign(s).

Domain lists cannot be created using App Names. Instead, you will need to include the App Bundle Name and App ID. Here are the steps to create an app list in the Domain Lists Screen:

  1. Click on +New Domain List
  2. Give the list a name
  3. Select the list type: Allowlist or Blocklist
  4. Enter the App Bundle Names and/or App IDs
  5. Save

Scenario 2: Using App Bundles/App IDs in New Campaigns

If you have not already run a campaign and you do not have campaign stats to pull app data from, you can still target apps. You will need to first visit the Android and/or Apple App stores to retrieve the App IDs to add to your domain list.

Google/Android apps are targeted on SiteScout RTB using the App Bundle Name:

Apple/iOS apps are targeted on SiteScout RTB using the App ID:

If you are looking to target both App Bundle and App ID, you can simply add both to your domain list, as seen below: