The Cost of Using SIteScout RTB
SiteScout is free to sign up, however, it is necessary to fund the account with a minimum of $500 USD before your campaigns go live. We accept Visa, Mastercard, Paypal, American Express or wire transfer. The entire deposit is added to the account without any service fees deducted and is fully refundable, minus a 15% administration fee, upon request. You can read more about our payment options here: Funding My Account
Once the account is funded, a running balance will reflect your available funds. You will always be charged at a CPM rate (cost-per-thousand impressions). The Total CPM cost of your campaign will be inclusive of inventory costs and data costs (if third-party data is leveraged).
If you want to test the platform before funding your account, you can sign up for a free account.
The price of traffic in a real-time bidding environment is very dynamic. Every impression is sold for a unique price, depending on the market conditions at that moment. The answer to "How much does inventory cost?" would be another question: “For which impression?"
There are many factors that play into the price of each impression. Ultimately prices are dictated by supply and demand. For example, if there is less demand for Brazilian traffic from msnbc.com, then the cost might effectively work out to a lower amount, such as $0.25 CPM (hypothetically). If there is higher demand for US traffic on cnn.com during the Christmas season, the effective price of traffic might end up being $10+ CPM (hypothetically).
The SiteScout platform buys inventory solely on a CPM (cost-per-thousand impressions) basis. It is, however, possible to optimize your campaign to a specific CPC (cost-per-click) or CPA (cost-per-acquisition) goal because we report on these metrics in real-time, on a campaign, site, and placement level.
Sitescout’s built-in optimization feature allows you to optimize towards clicks, conversions, or video views. The technology changes the CPM bid and/or status of inventory sources twice a day based on user-set campaign goals, and displays these in the UI in real time. Campaigns benefit from having their budget better distributed and prioritized towards placements that are contributing to achieving a KPI. The feature relieves you from analyzing placement-level performance on a daily basis, allowing you to focus on the bigger-picture campaign strategy and make other optimizations as needed.