Ad Quality Review Status

In order for a campaign to successfully run on the SiteScout RTB platform, all creatives must be reviewed by Ad Quality to ensure compliance with SiteScout's Creative Policy.

This process is managed on a first-come, first-served basis. Typically, the review process does not exceed one (1) business day. However, approval (or eligibility as termed on the platform) can take longer depending on the current demand and unforeseen delays. once a creative passes through the ad quality review process, it will either be approved (eligible), denied, or placed on hold status.


When a creative is uploaded to My Ads, it automatically enters the system in "pending" status, prompting the Ad Quality team to initiate the review process.


Creative and landing page have been approved and the campaign is eligible to run on SiteScout.


The campaign has been denied because it is in direct violation of the SiteScout Creative Policy. This means that either the banners, and/or landing page, do not adhere to the ad quality standards of our publishers and exchange partners. A campaign will be denied if it contains the following content: adult/provocative, deceptive banners or landing page, overt/offensive banners or landing page, references to illegal substances, mail-order bride banners or sites, banners or landing pages that contain 3rd party logos that are not licensed to the advertiser.


A creative is placed on hold status for several reasons:

  • Technical issues (e.g., your creative is not rendering properly and appears broken or invalid).
  • Your creative is under review by our ad operations team because of issues pertaining to malware, automatic redirects, or other issues that prohibit your campaign from running on SiteScout.
  • A member of our SiteScout Support Team has reached out to you in regards to an issue with your creative (e.g., an invalid destination URL) and the issue has not been corrected within the specified timeline of one business day. In the event that your creative has been placed on hold status, our helpful support staff will always reach out to you and outline exactly why the creative has not been approved.