SiteScout RTB Help

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Getting Started

The Basics of SiteScout RTBCost of Using SiteScout RTBPublisher Information

Conversion Tracking

Basics of Conversion TrackingSetting Up Conversion TrackingPostback Conversion Tracking

Ad Quality

Ad Quality ReviewAd SpecificationsAd Quality Review Status

Campaign Setup

Campaign PacingTracking MacrosGoogle Analytics

Retargeting

Basics of RetargetingCreating an Audience ListSetting up a Retargeting Campaign

Inventory

Integrated ExchangesAvailable InventoryVideo Inventory

Platform Integrations

Audience TargetingContextual TargetingCost of Third-Party Data

Mobile Targeting

Mobile Web Optimized vs. Non-OptimizedMobile App RetargetingUsing Allowlists/Blocklists

Reporting

Campaign StatsSite ID vs. Domain ListReporting Discrepancies